Frequently
Asked Questions.

Joining the Paddy Power Affiliate Programme

  • WHY JOIN?

    The Paddy Power affiliate programme offers you generous commissions and full marketing and technical support from our dedicated affiliate team. Paddy Power have a portfolio of products on offer including Paddy Power Sportsbook, Bingo, Poker, Casino and Games.
  • WHY CHOOSE PADDY POWER?

    There are plenty of reasons to choose Paddy Power as an affiliate partner:
    1. We want you to make money, because if you do well, so do we.
    2. There is a dedicated affiliate team, whose sole responsibility is to look after and support you.
    3. We offer Sports Betting, Poker, Casino, Bingo and Games, which means you have the best opportunity to make money.
    4. You can promote our famous Money-Back Specials on your website, which are hugely popular with customers and help you make money.
    5. Our customer service staff are recognised as the best in the industry. This means we look after our
    6. customers, which means you make more money over their lifetime.
    7. Our advertising is the best in the industry. Our ads speak for themselves.
    8. Did we mention we want you to do well? It's important, it's worth repeating.
  • ARE THERE ANY COSTS IN JOINING THE PROGRAMME?

    No, our affiliate programme is free to join.
  • WHAT IS THE PADDY POWER AFFILIATE PROGRAMME?

    The Paddy Power affiliate programme allows you to make money from promoting our product(s) on your website. Every new customer that you refer and goes on to place money on the product(s) you have advertised, leaving behind a profit for Paddy Power, earns you money.
  • HOW DOES IT WORK?

    When you become a Paddy Power affiliate you are assigned a unique affiliate ID. Our state of the art technology allows us to track every user who registers with Paddy Power and places money on our product(s) from your site. When you select links and banners from our Media Gallery, your relevant ID will be built into the code, allowing us to track all of your customers who click on it.
  • HOW DO I JOIN?

    It's free to join! Just click on the Register Now button.
  • I OPERATE MORE THAN ONE WEBSITE. CAN I PROMOTE PADDY POWER ON EACH?

    Yes, you can add multiple sites to your Paddy Power account. Our tracking allows you to monitor each site's performance individually.
  • HOW DO I ADD MULTIPLE WEBSITES TO MY ACCOUNT?

    Once you have already the affiliate programme, you can sign into your account, and under the "My Account" dropdown, select "Marketing Sources" and then you can add an additional marketing source for each URL. Each additional URL will be allocated a unique tracking ID.
  • IF I LIVE OUTSIDE THE UK & IRELAND CAN I JOIN?

    We welcome affiliates outside of the UK & Ireland but do not accept players from the restricted territories listed here, which includes the USA and the Netherlands. We have an Italian site which you can promote from PaddyPartners.it
  • WHAT KIND OF SUPPORT DO YOU PROVIDE?

    We offer full support to all our affiliates via email and telephone. We are also available to meet in person.
  • WHY WOULD I NOT BE ACCEPTED AS AN AFFILIATE?

    Your site will be rejected if it contains topics that we see as being detrimental to our brand. However, if possible we will try and provide feedback on our decision. We require affiliates to have a live website before acceptance - if your site is in development, please contact us after making your application with information about your website.

Marketing Tools

  • HOW CAN I GET ACCESS TO BANNERS AND MARKETING TOOLS?

    We supply a large selection of creative - banners and text links. All you need to do is log into your affiliate account and go to the "Media" dropdown and select "Media Gallery".
  • WHERE CAN I GET CODES FOR BANNERS?

    When you go to the Media Gallery, you can press the "Get Code" button for the banner that you would like to display. This will include your unique tracking link.
  • HOW DO I ADD A BANNER TO MY SITE?

    You can take the code for the banner as described above, and add it to your site. If your website does not use iFrames, you can use standard image codes to display any of our .gif banners and set the destination URL as a text link, which you can get from our Media Gallery.
  • DO YOU HOST BANNERS?

    Yes, we host all of our banners.
  • CAN I REQUEST SPECIAL SIZE / CONTENT BANNERS?

    Yes, however due to limited design resources we approach all requests on a case by case basis. All you have to do is contact us with all the relevant details e.g design and size required.
  • CAN I REQUEST FLASH / SCROLLING ODDS BANNERS?

    We have some flash and scrolling odds banners available for all affiliates to use within the Media Gallery. If you have a proven track record of providing good customers we will be more than happy to discuss any of your specific requirements and are able to offer flash and scrolling odds for any market on Paddypower.com
  • CAN I USE THE PADDY POWER LOGO ON MY SITE?

    Yes, of course you can. Simply contact us requesting a copy of our logo. Please remember you cannot change our logo in any way. We also reserve the right to remove our logo from any site. To ensure the logo tracks correctly, be sure to add the following link: www.paddypower.com/bet?AFF_ID=123456 Where 123456 is replaced by your unique Affiliate ID, or take a tracking link from the Media Gallery.
  • CAN I USE PADDY POWER CONTENT ON MY SITE?

    Yes, you can take copy from our site (just include a link back to the page on the Paddy Power website).
  • WHAT ADVERTISING AM I ALLOWED TO DO ON BEHALF OF PADDY POWER?

    You are allowed to do Online Advertising including Industry Relevant Expertise, Niche Websites, Personal Websites, Comparison Websites, Video Blogs and Web blogs, PPC search campaigns, Loyalty & Reward Sites, RSS Feeds, Opt-in Email Marketing Campaigns (subject to your having the requisite consent to send such marketing communications), and Social Media marketing. You must request permission prior to implementing any method outside of the foregoing. It is not permitted to bid on our branded PPC terms. It is not permitted to create mobile applications that purport to be from Paddy Power.

Payment Methods

  • WHAT PAYMENT METHODS DO YOU OFFER?

    We pay all affiliates by either bank transfer, Skrill (Moneybookers) or Neteller.
  • WHAT CURRENCY DO I GET PAID IN?

    We will pay you in either Pounds Sterling or Euros (you can choose your currency on registration).
  • CAN I CHANGE MY METHOD OF PAYMENT?

    Of course, please login and go to the "My Account" dropdown and select "Payment Information", where you can edit your payment details.
  • CAN I HAVE MY COMMISSION PAID INTO MY PADDY POWER BETTING ACCOUNT?

    No, due to tax and VAT reasons we are not able to do this. All commission will be paid using your selected method of payment.
  • MY CHOSEN CURRENCY IS EURO BUT I HAVE EARNED COMMISSION IN STERLING, WHAT HAPPENS?

    The sterling commission will be converted to Euro at the end of the month and you will be paid in your chosen currency.
  • MY CHOSEN CURRENCY IS STERLING BUT I HAVE EARNED COMMISSION IN EURO, WHAT HAPPENS?

    The Euro commission will be converted to Sterling at the end of the month and you will be paid in your chosen currency.
  • DO I NEED TO INVOICE YOU FOR PAYMENT?

    No, We pay affiliates via self-billing: Self-Billing is where we send you a statement showing you how much you have earned, raise an invoice on your behalf, and automatically send you your payment. All affiliates are paid through Self-Billing. If you have any questions about payment methods, please email us
  • WHERE DO I UPDATE MY BANK DETAILS?

    Once you have been approved as an affiliate, please login and go to the "My Account" dropdown and select "Payment Information", where you can edit your payment details.
  • WHAT IS AN IBAN?

    IBAN is short for "International Bank Account Number" and is used for international bank transfers - The IBAN is made up of your country code, check digits, bank identifier code, bank branch code and account number.
  • WHERE DO I FIND MY IBAN?

    Your IBAN is usually found on your bank statement. If not, contact your bank branch and they will be able to tell you.
  • CAN I SEE AN EXAMPLE OF AN IBAN?

    Your IBAN is usually found on your bank statement. If not, contact your bank branch and they will be able to tell you. For example, a UK IBAN might be:
    GB29NWBK60161331926819 (22 digits)
    GB is the country code
    29 is the check digits
    NWBK is the bank identifier code (BIC), ie Nat West Bank, or BARC for Barclays
    601613 is the sort code
    31926819 is the account code

    An example of a German IBAN might be:
    DE89370400440532013000 (22 digits)
    In Germany they may refer to the bank identifier code as a BLZ (Bankleitzahl)
    Different countries may have slightly differing formats, but the concept is the same. Please note, they will contain various numbers of digits depending on their country location. For example:

    Andorra (24 digits) AD1200012030200359100100
    Austria (20) AT611904300234573201
    Belgium (16) BE68539007547034
    Cyprus (28) CY17002001280000001200527600
    Czech Republic (24) CZ6508000000192000145399
    Denmark (18) DK5000400440116243
    Estonia (20) EE382200221020145685
    Finland (18) FI2112345600000785
    France (27) FR1420041010050500013M02606
    Germany (22) DE89370400440532013000
    Gibraltar (23) GI75NWBK000000007099453
    Greece (27) GR1601101250000000012300695
    Hungary (28) HU42117730161111101800000000
    Iceland (26) IS140159260076545510730339
    Ireland (22) IE29AIBK93115212345678
    Italy (27) IT60X0542811101000000123456
    Latvia (21) LV80BANK0000435195001
    Lithuania (20) LT121000011101001000
    Luxembourg (20) LU280019400644750000
    Netherlands (18) NL91ABNA0417164300
    Norway (15) NO9386011117947
    Poland (28) PL27114020040000300201355387
    Portugal (25) PT50000201231234567890154
    Slovak Republic (24) SK3112000000198742637541
    Slovenia (19) SI56191000000123438
    Spain (24) ES8023100001180000012345
    Sweden (24) SE3550000000054910000003
    Switzerland (21) CH3900700115201849173
    United Kingdom (22) GB29NWBK60161331926819

  • WHAT IS THE BIC?

    BIC is short for "Bank Identifier Code". A BIC is the unique identification code of a particular bank. These codes are used when transferring money between banks, particularly for international wire transfers.
  • WHERE DO I FIND MY BIC?

    Your BIC is usually found on your bank statement. If not, contact your bank branch and they will be able to tell you.
  • CAN I SEE AN EXAMPLE OF A BIC?

    Examples of these might be NWBKGB2L for NatWest Bank or BARCGB22 for Barclays in the UK, or CSDBDE71 for Cortal Consors Bank in Germany
  • WHAT IS A SWIFT CODE?

    A swift code is the same thing as a BIC code. The reason, if you're really interested, is because The Society for Worldwide Interbank Financial Telecommunication (SWIFT) handles the registration of the Bank Identifier Codes, which is why it is sometimes referred to as the BIC or the SWIFT code, but they are the same thing.
  • WHEN WILL I RECEIVE THE COMMISSION I HAVE EARNED?

    If at the end of a calendar month, your earnings have exceeded the minimum pay out of 50 GBP (Affiliates paid in EURO must exceed the equivalent of 50 GBP) you should expect to receive your payment in the 3rd or 4th week of the following month. If your earnings are below the minimum pay out, your earnings are rolled over to the next month and will be paid once the total balance on your account exceeds 50 GBP.
  • HOW DO I KNOW IF I HAVE BEEN PAID?

    If the PAYMENT STATUS in your Payments Report states OPEN, the payment has not yet been processed. Once the payment has been processed, the PAYMENT STATUS will change to PAID. Once the payment has been processed, it should be in your account within 5 working days.

Account

  • I FORGOT MY PASSWORD. HOW DO I ACCESS MY ACCOUNT?

    Please click the login button and then "Forgot your username or password?"
  • HOW DO I CHANGE MY PASSWORD?

    Log into your account and go to the "My Account" dropdown, then "User Accounts" and click the edit button for the username for which you would like to change the password.
  • HOW DO I CHANGE MY ACCOUNT INFORMATION?

    Simply log into your account and go to the "My Account" dropdown and select "Account Details" to change your information.
  • MY COUNTRY IS NOT IN THE LIST. WHAT DO I DO?

    Email us at affiliates@paddypower.com and we will have your country added.
  • WHY IS MY ACCOUNT LOCKED?

    Following your successful registration, you were sent an email containing a link to the address you registered. You need to click the link in the email to complete the process. If this link has expired, please contact us and request your registration email to be re-sent. Once you have confirmed your email address by clicking on the link, we will authorise your account and send you a final email notifying you of this. If your existing account is locked, please contact us.