We're not the same as other boring bookies: we're Paddy Power.

Our cheeky chappy persona and cunning stunts keep people talking and coming back to our industry leading gaming and betting products.

Come and join Paddy Power in beating the pants off the competition – your players will love us and you'll cash in..

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We're not like everyone else

We genuinely believe in doing things differently: we're the home of the Money Back Special and we’re fairer to our customers by offering a Justice Payout when dodgy decisions cost them their hard earned cash. Oh, and we like to make a little mischief too…

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Hear what others say about us

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"We are delighted to have agreed a long-term deal to welcome Paddy Power as a Partner of Arsenal Football Club. They are a respected leader within the betting industry, and our partnership will ensure Arsenal fans have access to unique betting offers when backing their team."

Gordon Tannock

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Welsh Rugby Union

"Paddy Power are a valued partner to The Welsh Rugby Union. Their fun and quirky image is backed up by fantastic levels of professionalism and efficiency. The strength of their brand within the sports and gaming industry means they resonate extremely well with our audience."

Mark Rollings

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Poker Strategy

"We have promoted Paddy Power to our customers since 2010, and consider them an important part of the PokerStrategy.com overall offer. The strong brand, unique marketing and varied promotions, as well as their proactive team make Paddy Power a partner that we enjoy working with."

Albert Pesca